Factors affecting electronic shopping and characteristics of consumer behavior

Abstract

This study aims to identify the impact of both demographic and cultural factors on the consumer orientation towards e-shopping. Demographic factors are the characteristics or different qualities of the consumer, such as age, gender, income level, and level of education, occupation or job, social class. The cultural factors are the set of values, customs, social traditions, customs, language and patterns of thinking that are shared by a group of individuals in a society and transmitted from one generation to the next and affect on the act and behavior of individuals and known as the reference group, this study also aims to identification of consumer motivations for e-shopping, constraints on consumer use of e-shopping, consumer behavior on the Internet