Social media addiction among university students and its impact on cultural identity(Field study of a sample of wad medani university students ,Gezera state, Sudan)

Abstract

The aim of this study is to understand the effect of Social media addiction among university students and its impact on cultural identity ,and its correlations with some variants; (communication language, favorite cultural items) The research relied on analytical descriptive study. The study sample included (183) university students. Data was collected using measurement of the electronic addiction scale for Dr. sayed youssef. and analyzed with SPSS (Statistical Package for the Social Sciences). The results proved that there were statistical differences in the level of social media addiction in the area of the variants: communication language, favorite cultural items. The study recommended that raise the family and community awareness toward social media addiction, Including the impact of social media on cultural identity in the curriculum at different level, organizing specialized training courses to raise the awareness of university students about the skills for optimal use of social media