Medical tourism role in the revitalization of pharmaceutical marketing (applied study at the German Hospital in Erbil)

Abstract

The aim of the research is to the role of therapeutic tourism in the promotion of pharmaceutical marketing, as the researcher tried to provide a theoretical framework for some of what has been presented by the writers and researchers in relation to the research variables, as well as analytical framework for them. The questionnaire was used as a tool for gathering information from the 75 individuals of the 170-member German Hospital in Erbil. The research adopted the measure prepared by (Parasuraman,1991) for the medical tourism test, which has five dimensions. While drug marketing was measured as a one-dimensional dependent variable based on the scale (Erez & Somech, 1996). Numerous statistical methods and structural modeling were used to test the results using many Of the programs (SPSS.V17, AMS, LEZELAR), and the research reached a set of conclusions based on the results of the results of the sample of the research, in light of which a set of recommendations were formulated