Consumer alienation in Algerian society

Abstract

With the era of economic reforms, Algeria has become an open market for various products and services. Algerian citizen ", to find himself in front of an unprecedented diversity and abundance, Further influenced by the media invasion and its promotion and enticement of various products and services supported by the diversity, evolution and spread of means of communication in society, Through these means, producers and their agents direct consumers to consumer patterns that are often at the expense of their taste and purchasing power. Contrary to our country's societal culture, factors and others have forced the consumer into what may be called consumer alienation