Digital Social Pollution and its Impact on Values and Social Relationships (A Field Study of a Sample of Digital Platform Users)

Abstract

The research aimed to study digital social pollution, as it is one of the emerging issues resulting from the intensive use of social media platforms. These platforms have become an integral part of daily life, yet they have posed multiple challenges directly to social values and relationships. The research relied on a social survey approach with a sample of (200) respondents from different age groups who are social media users. Data was collected using an electronic questionnaire that included several axes to determine the impact of digital social pollution on social relationships and values. The research results revealed an addiction to these platforms. The study also revealed a decline in traditional social values and a loss of the warmth of real social relationships. The research concluded that digital social pollution represents a real threat, especially in the absence of a realistic preventative strategy