The effectiveness of communication theories in studying digital social networks (cybernetic current as a model)

Abstract

First, submit a summary of the communication theories, consequently, the problem of effectiveness was raised in its relation with virtual social networks. Secondly, it was sought to clarify the Facebook strategy, which was taken as an example, and the role of the user in adapting interactive methods. In a third stage, a brief presentation of the cybbernetic current, and question about the possibility of continuing to exploit its methodological approachs. So, emphasing the importance of proposing a new theory of communication instead of being satisfied with the ready made theoretical heritage