Expectancy, reinforcement value and psychological attitude and their potential in reducing primary school child’s conformity behavior

Abstract

The present study aims at searching for the possible probability of reducing conformity behavior via three interrelated variables, postulated by Julian Rotter in his cognitive social learning theory, which are expectancy, reinforcement value and psychological attitude. And relying on the conditions of Ash’s experimental model and Rotter’s theory we tested six interrelated hypotheses starting from two experiments conducted on a sample of primary school children chosen by the haphazard method and numbering 19 children. We disclosed from these two experiments, the level of conformity of the sample, as a prior measurement, and the differences between this prior measurement and the measurements of the two experiments showed, in the end, the existence of a possibility for reducing conformity behavior through the manipulation of the proposed variables