Big data and strategic management of organizations : introduction in terms of data science

Abstract

Big data is an emerging and innovative field where new information and communication technologies offer new ways of extracting and/or capturing value from a very large volume of information. To this end, the ability to effectively manage information and extract knowledge from the data circulating on the Internet is now considered to be a competitive advantage. In this context, many organizations rely on the collection and analysis of data as part of their activities, with the aim of extracting knowledge and developing a vision of the business